We audited the marketing at Portkey
AI gateway processing 14B tokens daily needs demand generation at scale
This page was built using the same AI infrastructure we deploy for clients.
Month-to-month. Cancel anytime.
Series A company with 50% YoY headcount growth but minimal paid acquisition visible, leaving enterprise GTM underutilized
Infrastructure product (AI gateway, guardrails) competes on technical trust, yet lacks consistent thought leadership positioning vs. competitors
14B daily token throughput is a massive differentiator for reliability claims, but not leveraged in SEO or AEO visibility for enterprise buyers
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TinuitiPortkey's Leadership
We mapped your current team to understand where MH-1 fits in.
MH-1 doesn't replace your team. It becomes your marketing team: dedicated humans + AI agents running execution at scale while you focus on product.
Here's Where You Stand
Early-stage infrastructure company with strong funding but underdeveloped demand generation relative to product maturity
Infrastructure keywords (AI gateway, LLM routing, guardrails) have decent search volume but Portkey's domain authority is still building
MH-1: SEO module targets enterprise technical keywords, builds backlink profile through technical partnerships and Lightspeed portfolio synergies
No visible optimization for AI-native search. Enterprise DevOps teams discovering solutions via Claude, ChatGPT prompts get no Portkey mentions
MH-1: AEO agent builds structured knowledge for AI models about Portkey's 14B token throughput and reliability guarantees, optimizes for LLM citations
Minimal LinkedIn or Google Ads presence for enterprise infrastructure buyers. Series A momentum not converted to paid pipeline
MH-1: Paid module runs experiments targeting DevOps, MLOps, platform engineering teams with AI gateway ROI messaging, tests cost-per-qualified-lead thresholds
Rohit and Ayush have founder credibility but limited public thought leadership. No consistent narrative around AI production reliability
MH-1: Content agent produces weekly technical deep-dives on LLM resilience, governance, token optimization. Amplifies co-founders as infrastructure authorities
No visible expansion motion for existing customers. Infrastructure products have high expansion potential (token volume growth) and land-and-expand upsell paths
MH-1: Lifecycle agent maps usage patterns in existing customer accounts, triggers expansion campaigns for guardrails, AEO, compliance features as token volume grows
Top Growth Opportunities
DevOps and platform teams evaluating AI gateways for production use need proof of scale and reliability. Portkey's 14B daily tokens is quantifiable differentiation
MH-1 runs paid campaigns targeting MLOps and platform engineering titles, builds case studies showing uptime and token throughput against alternatives
Series A company with Lightspeed backing can credibly partner with infrastructure vendors (LLM providers, observability platforms) for co-marketing and distribution
Outbound agent identifies integration opportunities with OpenAI partners, Anthropic ecosystem, observability tools. Books meetings for co-sell pilots
Enterprise teams now ask LLMs for tool recommendations. Portkey needs presence in Claude and ChatGPT context windows when users ask about AI reliability
AEO module optimizes Portkey's technical content for LLM retrieval, ensures 14B throughput fact and governance credentials appear in AI recommendations
3 Humans + 7 AI Agents
A dedicated marketing team built specifically for Portkey. The humans handle strategy and judgment. The AI agents handle execution at scale.
Human Experts
Owns Portkey's growth roadmap. Pipeline strategy, account expansion playbooks, board-ready reporting. Translates AI insights into revenue.
Runs paid acquisition across LinkedIn and Google. Manages creative testing, budget allocation, and pipeline attribution.
Builds thought leadership on LinkedIn. Creates long-form content targeting your ICP. Manages the content-to-pipeline engine.
AI Agents
Monitors AI citation visibility across 6 LLMs weekly. Builds content targeting category queries to increase Portkey's presence in AI-generated answers.
Produces LinkedIn ad variants targeting your ICP. Tests headlines, visuals, and offers at 10x the speed of manual production.
Builds lifecycle sequences: onboarding, expansion triggers, champion nurture, and re-engagement for dormant accounts.
Founder thought leadership. Builds the narrative that drives enterprise inbound from senior decision-makers.
Tracks competitors. Monitors positioning changes, ad spend, content strategy. Informs your counter-positioning.
Attribution by channel, pipeline velocity, budget waste detection. Weekly synthesis reports with AI-generated recommendations.
Weekly market intelligence digest curated from Portkey's industry signals. Positions you as the intelligence layer. Drives inbound pipeline from subscribers.
Active Workflows
Here's what the MH-1 system would be doing for Portkey from week 1.
AEO workflow continuously optimizes Portkey's technical docs and product pages for LLM-based discovery, ensuring AI models cite Portkey for guardrails and AI production reliability questions
Founder LinkedIn workflow publishes Rohit and Ayush thought leadership on production AI reliability, token optimization, and AI governance. Tests engagement on emerging infrastructure trends
Paid ads workflow targets DevOps, MLOps, and platform engineering teams with infrastructure-specific messaging. Tests LLM cost-savings messaging vs. uptime-guarantees messaging
Lifecycle workflow monitors customer token growth and feature adoption, triggers expansion campaigns for guardrails, observability, and AEO as usage scales
Competitive watch workflow tracks Claude, OpenAI, and Anthropic positioning on AI reliability. Identifies messaging gaps Portkey can own in enterprise infrastructure
Pipeline intelligence workflow maps existing customer expansion potential by token volume and compliance requirements, feeds to sales for land-and-expand sequences
Traditional Marketing vs. MH-1
Traditional Approach
MH-1 System
Audit. Sprint. Optimize.
3 phases. Real output every 2 weeks. You see results, not decks.
AI Audit + Growth Roadmap
Full diagnostic of Portkey's marketing infrastructure: SEO, AEO visibility, paid, content, lifecycle. Prioritized roadmap tied to pipeline metrics. Delivered in 7 days.
Sprint-Based Execution
2-week sprint cycles. Real campaigns, not presentations. Each sprint ships measurable output across your priority channels.
Compounding Intelligence
AI agents monitor your channels 24/7. They catch budget waste, detect creative fatigue, track AI citation changes, and run A/B experiments autonomously. Week 12 is measurably better than week 1.
AI Marketing Operating System
3 elite humans + AI agents operating your growth system
Output multiplier: ~10x output at a fraction of the cost. The system gets smarter every week.
Month-to-month. Cancel anytime.
Common Questions
How does MH-1 differ from a marketing agency?
MH-1 pairs 3 elite human marketers with 7 AI agents. The humans handle strategy, creative direction, and judgment calls. The AI agents handle execution at scale: generating ad variants, monitoring competitors, building email sequences, tracking citations across LLMs, running A/B experiments autonomously. You get the quality of a senior marketing team with the output volume of a 15-person department.
What kind of results can we expect in the first 90 days?
First 90 days focus on aggressive demand generation: launching paid infrastructure campaigns to MLOps teams, optimizing SEO for AI gateway keywords, building AEO presence for LLM-native discovery, publishing Rohit's thought leadership on production AI reliability, and mapping existing customer expansion paths. Goal is to generate 20-30 qualified pipeline meetings monthly and establish Portkey as the infrastructure authority in AI governance.
How does AEO help Portkey when enterprises ask LLMs about AI gateways
AEO ensures your product documentation and technical authority content appears in Claude, ChatGPT, and other LLM responses when enterprise DevOps teams ask about LLM reliability, guardrails, and production safety. This drives pipeline before sales ever talks to a prospect, positioning Portkey as the default infrastructure choice for AI production.
Can we cancel anytime?
Yes. MH-1 is month-to-month with no long-term contracts. We earn your business every sprint. That said, compounding effects kick in around month 3 as the AI agents accumulate data and the system learns what works for Portkey specifically.
How is this page personalized for Portkey?
This page was researched, audited, and generated using the same AI infrastructure we deploy for clients. The channel scores, team mapping, growth opportunities, and recommended agents are all based on real analysis of Portkey's current marketing. This is a live demo of MH-1's capabilities.
Process 14B tokens daily. Generate consistent enterprise pipeline weekly
The system gets smarter every cycle. Let's talk about building it for Portkey.
Book a Strategy CallMonth-to-month. Cancel anytime.